If you haven’t yet heard about the news broadcaster who wore the same suit for a year to prove a point about sexism, you must: 

Karl Stefanovic is an Australian TV personality, co-host of Aussie morning news show Today. His co-presenter Lisa Wilkinson constantly faces criticism and generally unsolicited fashion advice from viewers. Frustrated with this, Stefanovic decided he was going to try a little experiment. For one year, save a couple instances, he wore the same exact cheap suit (with a different shirt and tie) just to see if anyone would say anything.

And no one did — or, in Stefanovic’s words, “No one gives a sh*t.” He continued, “I’m judged on my interviews, my appalling sense of humour – on how I do my job, basically. Whereas women are quite often judged on what they’re wearing or how their hair is.”

FRESH Speaker Jay Smooth is another guy who knows how to call out sexist standards when he sees it. One of his latest videos sums this up pretty brilliantly:

So kudos to dudes who have the courage to step up, like Stefananovic, Jay, and the countless other feminist men out there. A few others you should know: Mychal Denzel Smith, Jimmie Briggs, and Chris Gandin Le. We couldn’t be more proud to represent these guys.