Bonnie Wan

Bonnie Wan is a life strategist, bestselling author, and the visionary behind The Life Brief — a powerful, proven practice that helps people brave big decisions with clarity, creativity, and heart. Rooted in her decades-long career as a world-renowned strategist, The Life Brief invites people to apply the tools of brand strategy to their most personal pursuits in work and life.

Named AdAge’s Chief Strategy Officer of the Year and one of the 100 Women to KNOW in America, Bonnie has spent over 30 years guiding some of the world’s most iconic companies toward purpose and innovation. Today, she brings that same strategic brilliance to individuals and teams looking to unlock their next chapter — whether that’s a reinvention, an audacious leap, or a quieter return to self.

Bonnie has taught The Life Brief at Apple, Google, Airbnb, Accenture, SXSW, Cannes Lions, Chief, World 50, and for Gwyneth Paltrow’s Goop and Jane Goodall’s Activating Hope Summit. Through her signature blend of strategy, soul, and storytelling, she helps people reconnect to what matters most — and take meaningful action from there.


The answers we seek lie behind the questions we avoid.
—Bonnie Wan


Bonnie’s keynote left our team inspired, empowered and ready to tackle the year ahead. Her talk was infused with the perfect balance of personal stories and methods...that provide real, tangible keys to architecting a life that is aligned with your values, and without regret.
—Clayton Ruebensaal, Chief Creative Officer, Comcast
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